Monday 16 June 2008

Great tone moves serious air!

We had a small moment of epiphany this weekend at the International Guitar Show in London. We had set up TheGigRig to do some EXTREME switching. We set up a Two-Rock Jet, Matchless Chieftain, 65 Amps London and my 62 Vox AC30, and had a Pro-14 switching all combinations of the amps + effects, wet/Dry/wet set examples, basically everything you'd expect from the best floor based switching system in the world. But here's the thing that really struck me. If you've ever been to a music trade show there's one common factor - ambient noise. Constant unrelenting noise. So, I start doing this demo, and people quite a way from our stand prick their ears up and head over to check out what's going on. At first I thought that it may be because we were 'shred free', but then a mate who was there with another company comes up and tells me that we could be heard clear as a bell through the ambient noise all the way over to his stand, about 150 feet away.
Hmmm, I thought, so I set up our young gun 'Handsome Dave' on our rig during a noisy period playing a Grissom/Mayer type feel which wasn't loud (you could still talk with no probs at our stand), and went for a bit of a stroll. Through all the noise and chaos, I could hear this tone beckoning. It was a revelation. It really moves air and those toneful frequencies that give us so much joy find their way through the contaminated void, into our ears. This is why great tone can always be heard in the mix.
It does kind of justify the ridiculous efforts many of us go to to get this right. Great tone does connect with people, and that's what it's all about, right?

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